About Bathed in Flame

30 Years of Experience in Providing Solutions
to Businesses Across the Globe

At Bathed in Flame, we’re passionate about helping businesses achieve operational excellence through innovative supply chain management, sustainability practices, and sales training. With over 30 years of experience, our team has built a reputation for delivering tailored solutions that drive measurable success across industries.

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Our Expertise

Professional Background

Founded on decades of industry experience, Bathed in Flame brings a wealth of knowledge and expertise to every project. Our team holds certifications such as CPSM (Certified Professional in Supply Management) and CPSD (Certified Professional in Supplier Diversity), ensuring the highest standards of professionalism and capability.

We specialize in:

International supply chain management.
Procurement strategies for luxury brands.
Sales training and coaching for contractors and showroom partners.
Sustainable practices that align with global conservation goals.

Sales and Product Expertise

Our expertise extends to designing projects around luxury products that meet both functional and aesthetic needs. By partnering with manufacturers known for sustainable innovation, such as Faucet Strommen and Valsan, we ensure our clients have access to the best products while aligning with environmentally responsible practices.

About Brian Keenan

Brian Keenan is the owner and president of Bathed In Flame Holdings. He has over 30 years of experience in the Plumbing, Hardware, and Heating industries.

He has worked as a sales director for several large multi-regional wholesalers. In addition, Brian holds ISM C.P.S.M. Supply Chain Certification which he uses to help source the top quality products from around the globe.

Mr. Keenan regularly meets with industry leaders and C-suite executives to discuss key topics that impact the wholesale and distribution markets.

His company has distribution agreements for Valsan USA and Faucet Strommen for the US and Canada. This is sold through wholesale channels, and includes showrooms and independent reps.

Mr. Keenan speaks regularly with the principals and key management of major wholesalers in North America and stays deeply involved in market trends for plumbing, HVAC, and waterworks.

Our Mission and Values

Driving Efficiency and Transparency

At the heart of Bathed in Flame’s approach is a commitment to efficiency and transparency. We believe in:

Open communication with our clients to ensure alignment on goals.
Streamlining operations to reduce costs and improve performance.
Delivering measurable results that enhance business success.

Embracing Sustainability

Sustainability is not just a trend for us; it’s a core value. Our partnerships with leading manufacturers emphasize eco-friendly initiatives, including water and energy conservation, solar power utilization, and waste reduction. One of our standout collaborations is with Faucet Strommen, which plants a tree for every faucet sold—a testament to our dedication to environmental stewardship.

Turnaround Specialist Focus

As a trusted partner for revitalizing underperforming businesses, Bathed in Flame excels in:

Diagnosing operational inefficiencies.
Restructuring workflows to optimize productivity.
Delivering strategies that drive profitability and long-term growth.

Our proven approach has helped countless businesses transform challenges into opportunities, ensuring sustainable success in competitive markets.

Client Feedback

What Our Clients Say

"Bathed in Flame helped us streamline our operations and achieve results we never thought possible. Their expertise and dedication are unmatched."

"The team’s focus on sustainability and efficiency made a significant impact on our business. We couldn’t be more pleased with the results."

Why Work With Us?

Extensive Experience:
Over three decades of expertise across industries.
Certified Professionals:
A commitment to the highest standards of service and knowledge.
Client-Centered Approach:
Tailored solutions to meet your unique goals.
Sustainability Leadership:
Partnerships with industry-leading manufacturers focused on conservation.

Partner with Bathed in Flame

Ready to transform your operations and achieve measurable success? Bathed in Flame is here to guide you every step of the way. From optimizing supply chains to empowering your team through sales training, we provide the expertise and support you need to thrive.